Privacy Policy

Last Updated: 2026/1/9

This Privacy Policy describes how shop.fun ("we," "us," or "our") collects, uses, and discloses your information when you access or use our website (the "Site") and our services.

We take your privacy seriously. By accessing or using the Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information to provide better services, improve user experience, and track affiliate commissions accurately.

1.1 Information You Provide to Us

  • Communication Data: If you contact us via email, we collect your email address and the content of your message.
  • Newsletter Subscription: If you opt-in to our newsletter, we collect your email address.

1.2 Information Collected Automatically

When you visit shop.fun, we automatically collect certain information about your device and usage, including:

  • Log Data: IP address, browser type, operating system, referring/exit pages, and date/time stamps.
  • Device Information: Information about the device you use to access the Site (e.g., mobile or desktop).
  • Usage Data: Pages viewed, time spent on pages, and links clicked.
  • Location Data: Approximate location derived from your IP address.

1.3 Cookies and Tracking Technologies (Critical)

We use Cookies, Web Beacons, and similar technologies to track activity on our Site. Specifically for our affiliate business model:

  • Attribution Cookies: When you click on a "Shop Now" or product link, we may temporarily store tracking parameters (such as gclid, fbclid, utm_source, or session IDs) in your browser cookies. This allows us to attribute the sale to our traffic source and receive commissions from our retail partners.
  • Analytics Cookies: We use tools (e.g., Google Analytics) to understand how visitors interact with our Site.

1.4 Advertising and Remarketing Data

If you visit our website via an advertisement on a third-party platform (such as Google, Facebook, TikTok, or Bing), we may collect data regarding the specific ad you clicked (e.g., Campaign ID, Ad Group ID) to measure the effectiveness of our advertising campaigns. We also use tracking pixels and cookies to understand your actions on our site and to serve you relevant ads (retargeting) on other platforms.

2. How We Use Your Information

We use the collected information for the following purposes:

  • Service Delivery: To display product information, price history charts, and AI-generated reviews.
  • Affiliate Attribution: To ensure that when you click a link to a retailer (e.g., Amazon, Walmart, Best Buy) and make a purchase, the retailer knows you came from shop.fun so we can earn a commission.
  • Improvement: To analyze trends, administer the site, and optimize our content and layout.
  • Security: To detect and prevent fraudulent activity or abuse of our services.

3. Affiliate Disclosure & Third-Party Data Sharing (Enhanced)

shop.fun is a professional affiliate marketing website. To maintain transparency, we want you to understand how our business partnerships work and how they affect your data.

3.1 Retailer Relationships

Our content contains affiliate links to third-party retailer websites (such as Walmart, Best Buy, etc.). If you click on a link and make a purchase, we may receive a commission at no extra cost to you.

3.2 Amazon Associates Disclosure

shop.fun is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

3.3 Affiliate Networks

We participate in various affiliate marketing networks (including but not limited to CJ Affiliate, Impact, ShareASale, Rakuten Advertising, and others). When you click on an affiliate link:

  • Data Transfer: We automatically pass certain non-personal technical data (such as your IP address, a unique Click ID, or a Session ID) to these networks to track the transaction.
  • Purpose: This data is strictly used for attribution (confirming that you came from our site) and commission processing. These networks have their own privacy policies which govern how they process this tracking data.

3.4 No Personal Data Sharing

We do not share your name, email address, or credit card information with these retailers or networks. They collect that information directly from you only when you proceed to checkout on their respective websites.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

  • Service Providers: With third-party vendors who provide services like hosting (Vercel), analytics (Google Analytics), or data processing on our behalf.
  • Legal Compliance: If required by law, regulation, or legal process (e.g., a court order or subpoena).
  • Business Transfers: In connection with a merger, sale of company assets, or acquisition of all or a portion of our business.

5. Third-Party Websites

Our Site contains links to external websites (e.g., Amazon.com, Walmart.com). We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. Once you leave shop.fun (e.g., by clicking "Shop Now"), our Privacy Policy no longer governs. We encourage you to read the privacy policy of the merchant you are visiting.

6. Data Retention

We retain usage data and cookies for as long as necessary to fulfill the purposes outlined in this policy (e.g., for commission validation periods, typically 30-90 days) or as required by law.

7. Security

We implement reasonable security measures (including HTTPS encryption and secure server infrastructure) to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Your Data Protection Rights

Depending on your location, you may have the following rights:

8.1 For EEA/UK Users (GDPR)

  • The right to access, update, or delete the information we have on you.
  • The right to object to processing.
  • The right to data portability.

To exercise these rights, please contact us.

8.2 For California Residents (CCPA/CPRA)

Do Not Sell My Personal Information: We do not sell personal data for monetary value. However, the use of affiliate cookies could technically be considered a "sale" or "sharing" under broad definitions. You have the right to opt-out of non-essential cookies via our Cookie Preferences banner (if available) or browser settings.

Right to request disclosure of data collection and sharing practices.

9. Marketing, Advertising, and Retargeting

We use third-party advertising services to verify your visit and to serve ads to you on third-party websites after you have visited our Site. These services use cookies and tracking pixels to collect non-personally identifiable information about your activities on this Site to provide you with targeted advertising based on your interests.

9.1 Google Ads & Google Analytics

We use Google Analytics and Google Ads remarketing services. This allows us to show ads to users who have previously visited our Site as they browse other websites on the Internet. Google uses cookies to serve ads based on someone's past visits to the shop.fun website. You can opt-out of Google's use of cookies or device identifiers by visiting Google's Ads Settings.

9.2 Meta (Facebook/Instagram) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising by understanding the actions people take on our website. This allows us to ensure our ads are shown to the right people and to create advertising audiences. You can control your Facebook ad preferences in your Facebook Ad Settings.

9.3 TikTok & Other Platforms

We may use other advertising platforms (such as TikTok Ads or Microsoft Advertising) which function similarly to the services described above. These platforms may collect data about your visit to optimize ad performance.

9.4 Your Choices (Opt-Out)

You can opt-out of interest-based advertising from many participating companies by visiting the Digital Advertising Alliance's Consumer Choice Tool or the Network Advertising Initiative Opt-Out Tool.

10. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children. If we discover that a child under 13 has provided us with personal information, we will delete it immediately.

11. Governing Law

This Privacy Policy and your use of the Site shall be governed by and construed in accordance with the laws of Hong Kong, without regard to its conflict of law principles. Any dispute arising from or relating to the subject matter of this Policy shall be finally settled in the courts located in Hong Kong.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us: